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A brand with bite

Brand Strategy / Branding

The Outside Kitchen & Bar, an events and wedding caterers, has grown exponentially in the last year, so much so, their competition are actively going after their clients. They need to up their game, and face-off the challengers head on with a smart new brand.

 
 
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Tools of the trade

As suggested by the name, they had recently incorporated the addition of a bar, serving anything from sexy cocktails to your classic beers and wines. I wanted to bring some of this feel into the brand and propel the vintage, classic cocktail brand style. The brand would also be brought to the many ‘tools of the trade’, serving aprons, cocktail shakers, bar signage and menus

 
 
 
 
We absolutely love our new branding, it’s smart, classy and fun - it sets the perfect tone for who we are as a company!
— Danny Grieg, The Outside Kitchen & Bar