CHANGING CULTURE TO CHANGE THE WORLD
No More Slaves gives 100% of its profits to the work of Hope for Justice, an anti-slavery organisation rescuing people from slavery, restoring those people and reforming the society to stand against slavery today.
Engaging the student culture to carry the message
The target was to push the movement of anti-slavery further and engage the powerful voice of the great universities and students in them. The brand would be aimed at taking on the high street retailers, who are often known for using slavery and continue to rake in huge profits.
I needed to bring up concepts, provide a business plan, explain sourcing options and future opportunities as well as working with fashion designers, event co-ordinators and use every element of our creativity to get this project off the ground. The product toured with bands and speaking engagements across the US, UK and Norway, with huge success, selling entirely out of stock three times over.