Working for a sound mind
1 in 4 people in the UK suffer from some form of mental health issue. From the very beginning, the idea was to create a warm, welcoming personal brand that would encourage people to know that they're in a safe and supportive environment.
Positive, uplifting and personal
Working with renowned Sydney based calligrapher, Sally Lynch, I worked towards a positive, uplifting yet personal and comfortable ident. Following this, we built a simple, clean website to help give people the confidence to get in touch and make a start to a healthier mindset.