Everyone deserves a shot at beating cancer
With a huge challenge ahead, but a massive passion to see a real change, this tech-charity startup needed us to create them a brand that could build a movement.
A strategy for supporters to own
ChemoCars had already begun providing a transport service to people needing treatment, paying from their own savings and without the charity experience needed to bring the costly project into the spotlight. For ChemoCars to work they desperately needed to develop a brand, website and communications strategy that people could get behind and support, creating a movement and allowing the supporters to really 'own' the message.