True heritage & heart
Brand Strategy / Branding / Photography
The 'Althams Butchers' brand has an incredible heritage that's been passed down from one generation to the next, since 1856. Being real, genuine farmers from birth, the Althams family has always had a humble, innate excellence in knowledge and skill, never wanting to brag or boast, but to see a good job done well, without fuss or fanfare.
What now faces James, Rick and the Althams future is a challenge unlike the past has seen before. Competition within the food industry is deafening, the battle to be noticed, let alone take supremacy and be the best, is incredibly difficult. Having raced ahead in it’s produce, Althams now, more then ever, needs to shake off it’s tired branding and phraseology and open up it’s expert knowledge and heritage to the new audience of high-end restaurants and Michelin starred chefs, who are wanting not just excellent quality products, but depth and heart behind every bite.
As I said, Althams has been around for a long, long time. From the days of horse-drawn carts delivering the Turkeys for Christmas, to the ‘retro’ styled transit vans, the Althams name has seen it all. To bring this brand into the modern era I wanted to honour the past, whilst nodding towards the future. Keeping the branding simple, clean and light-hearted was key.